Anno Distillers set out to create the world's strongest gin, using an extended distillation method to extract huge botanical flavours, resulting in the need for less alcohol in a G&T. I used high contrast colours and bold graphics to alert the consumer to the contents. By pulling in new and existing brand elements such as alchemy symbols, the product should feel a part of the range, while standing alone with a compact and attractive shelf presence. The product is aimed at gin lovers and those looking to gift gin with an affordable and novel spirit, sold boxed with a 25ml glass beaker. The launch saw a number of packs sent to influencers and bloggers, containing the boxed product, a bottle of tonic water, 12-page booklet and a postcard introducing the new gin.
Medium: Spot colour, foiled and varnished paper labels on 20cl glass bottles. Spot colour, foiled and laminated, die-cut two-part cardboard boxes with inserts. Saddle stitched full colour booklets and gloss varnished postcards.
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