Concept, design and marketing for the brand activation of the world's strongest gin, Anno Extreme 95, in November 2020.
Anno Distillers set out to create the world's strongest gin, using an extended distillation method to extract huge botanical flavours, resulting in the need for less alcohol in a G&T. I used high contrast colours and bold graphics to alert the consumer to the contents. By pulling in new and existing brand elements such as alchemy symbols, the product should feel a part of the range, while standing alone with a compact and attractive shelf presence. The product is aimed at gin lovers and those looking to gift gin with an affordable and novel spirit, sold boxed with a 25ml glass beaker. The launch saw a number of packs sent to influencers and bloggers, containing the boxed product, a bottle of tonic water, 12-page booklet and a postcard introducing the new gin.
Media:
• Spot colour, foiled and varnished paper labels on 20cl glass bottles
• Spot colour, foiled and laminated, die-cut two-part cardboard boxes with inserts
• Saddle stitched full colour booklets
• Gloss varnished postcards
Read more about Anno Extreme 95 Gin on my blog
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