Winner of the 2022 Construction Marketing Awards Best Digital Campaign, 'Fabrick Talks' video series and associated B2B marketing campaign.
As Digital Content Manager, I briefed and worked with the wider team to create an award-winning digital marketing campaign with a significant ROI and 386% increase in video work for the agency (year on year).
Key elements:
• Optimised three series of industry focused videos for YouTube with powerful thumbnails, end cards with voiceovers, full transcripts with subtitles for accessibility and SEO.
• Paid search and pre/mid roll YouTube ads targeting intent for construction industry marketing services.
• Paid social ads targeting highly relevant industry figures on LinkedIn.
• Organic socials on LinkedIn and Twitter.
• Email campaign using the agency's industry-leading access to highly relevant contacts.
• Optimised website landing page.
Media:
• Video & animation
• Paid & organic social
• Performance Max Google ads
• Email newsletter and landing page
Contact Fabrick Agency for full service construction marketing.
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